Edison’s rich history goes back to it’s inception in 1926. I wanted to put together an identity that looked it had existed in the beginning, but was still relevant today. Much like the building itself. Edison value’s are lived and recited daily, so it made sense to include them in the logo. Edison’s continued success is due in large part to the commitment of the parent community. Through photography, I tried to relay the excitement, energy, and power of community that Edison exudes.